If you offer an excellent product or service, and you care about your customer, you will usually also have a good reputation. However, you can never assume this. Unfortunately, there are people out there who think it is fun to tarnish your reputation and the reality is also that you cannot keep everybody happy, so there are bound to be some complaints. This is why you should take the time to compare a few reputation management companies and sign up with one of them, just to be on the safe side.
There are a number of key benefits to working with a reputation management company. The greatest, by far, is that your reputation will become more positive. This is achieved by encouraging more people to leave positive reviews, while at the same time ensuring that it is easier for people to find you online, and to find good things about you online. It takes a lot of time to change something as complex as a reputation, which is why you should consider investing in it as soon as possible.
Before a customer decides to shop with you, they will look at several key things. This includes, naturally, your product offering and your process. However, the latest local consumer review study for 2016 showed that people also increasingly look at online reviews, and that they trust these as much as what they would a personal recommendation from someone they know.
What a reputation management company can do for you is that, out of the 10 reviews on average most consumers now check, the vast majority are positive ones. This is what will convince your prospective customers to come to you. Ultimately, this means more revenue will come your way.
At the same time, they will handle your negative reviews. They can have them removed or de-indexed, if that is possible. If not, they will ensure they are pushed far back onto the search results, never to be seen again.
Unfortunately, not every problem can be resolved by working with a reputation management company. One major disadvantage is that you have to pay for their work. You should see a return on investment through the fact that you will get an increase in customer levels, but this is never guaranteed. The other problem is that you have to put your personal reputation in the hands of a third party, which may be difficult if you deal with sensitive information.
Overall, however, any business could and should experience tremendous benefits from working with a reputation management company. At the end of the day, you cannot survive in today’s digital era anymore unless people can not only find you, but find good things about you as well. Achieving this requires a significant degree of technical and digital knowledge, and it also takes a lot of time. Unless you have an SEO expert within your ranks, who can be taken out of their own job to manage your online reputation as a full-time job, then there really is no other option but to work with an external company.