ASOS Targeting US Marketing with New Warehouse

Popular online fashion retailer ASOS has confirmed it will invest over £30m in a sizeable new warehouse in the US, signalling continued investment into their international expansion.

The facility, which will be located near Atlanta, Georgia, marks a major development in the companies planned US growth, which is already delivering substantial sales growth according to recent figures.

The facility, which has been planned with a specialist warehouse consultancy firm in the UK, will have space 10 million items of stock, and is scheduled to begin operations in Autumn 2018. Speaking about the US investment, chief executive Nick Beighton said:

“This agreement is a major step forward for ASOS in the US … our US fulfilment centre will enable us to significantly develop our proposition for our US customers, supporting our continued growth and future ambitions.”

ASOS has seen considerable growth in the US markets in recent months, with their full-year sales in American reaching £179m last year, outpacing growth in the UK. Last month, ASOS confirmed its international sales had risen by 32pc in the four months to the end of June.

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